More cute creative old Business postcards courtesy of the Brooklyn Public Library.

Ephemeral New York

The Brooklyn Public Library has a wonderful digitized collection of late 19th century business cards from hundreds of shops and companies located in the teeming city of Brooklyn.

JVDubernellcard

They’re whimsical and imaginative—and some honor the cold weather while advertising their goods, like J.V. Dubernell, tailor.

His shop was at 331 and 333 Fulton Avenue, and his suits sound kind of expensive for the era.

Bostonstorebusinesscard

That’s some sled illustrated in this card, for this clothing store, which comes off like the L.L. Bean of the time. Check out these prices for trendy wool cloaks!

Amespaintdealercard

This sweet scene advertises the business of a paint dealer. Sumpter Street is in today’s Bedford-Stuyvesant, quite a bit away from the other businesses, which are located closer to downtown Brooklyn in what was the fashionable shopping area of the time.

Perhaps a paint store was not welcome on refined Fulton Street?

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